A decade ago you could hire someone with a general title of “marketer” and not think twice about it. Try that stunt today and you’ll be forking out training fees on a non-specialized marketer till the end of time.
The real value comes from hiring marketing specialists, which is something many CMOs know but are paralyzed by the sheer number of niche job titles. Who do you hire? Who do you outsource? Who do you trust?
The good news is no CMO on the planet has mastered every new marketing specialization, nor do they need to. The bad news? The dream team is going to come at a cost, not just for onboarding, but retaining.