LinkedIn Growth Case Study - Dr. Bill Kortesis

Dr. Bill Kortesis reached out to Mod Girl with the vision of honing in on his personal brand, expanding his reach to land more opportunities, and increasing his impact in the MedTech and Aesthetic spaces.

Client

Dr. Bill Kortesis is a renowned plastic surgeon, business owner, entrepreneur, investor, consultant, advisor, and thought leader.

Website


Practice

H/K/B Cosmetic Surgery

Location

Charlotte, North Carolina

Industry

Healthcare, Technology, Finance

Dr. Kortesis has built a successful practice and is well-known in the plastic surgery field. He is also the owner of a technology startup and is passionate about investment opportunities surrounding innovative MedTech startups. He knew that reaching a wider audience and creating new growth opportunities meant focusing on his personal brand. He wanted a way to showcase his expertise and increase his authority within the industry, which would lead to future opportunities -- like speaking and consulting -- outside of surgery. 

His goal is to bridge the gap between finance, technology, and medicine. To put it in Dr. Kortesis’ words, he wants to "help foster the next generation of medical advancements, and massively improve healthcare for every human being, I partner with stakeholders, entrepreneurs, and small business owners to help facilitate funding and investments for medical startups." 

The Problem:

Dr. Kortesis didn't have the right partner to help build and grow his personal brand. He knew he needed to be doing more, but he felt wary about who to trust with such a large pursuit. Over the years, he had worked with numerous marketing agencies. However, he ultimately found that none of those agencies were a fit for his personal branding needs. 

The Solution:

Dr. Kortesis reached out to Mod Girl after finding Mandy on LinkedIn. The Mod Girl team devised a customized personal branding strategy that heavily utilized the LinkedIn platform. We then moved forward with implementing a strategic plan of action, which included our LinkedIn B2B Growth Accelerator program and PR. 

The Results:

Within 6 months, Dr. Kortesis landed numerous business opportunities and opened many new doors for future opportunities. He's been interviewed on various well-known podcasts and has earned seven mainstream media pieces. He was also invited to speak at a world-renowned expert panel in Las Vegas. 

Within 90 days he saw:

- 643% increase in daily LinkedIn profile views

- 200% increase in recommendations on LinkedIn

- 31% increase in targeted connections 

The very first post we created for Dr. Kortesis on LinkedIn received 450% more likes and 1700% more comments than his previous post - and this engagement came from his existing connections alone, without Mod Girl's 2nd and 3rd degree engagement strategies. 

Since then we've been able to procure a much larger reach - seeing up to a 3800% increase on some of his posts. 

Dr. Kortesis continues to land new opportunities and expand his presence as a thought leader within his field. With the help of Mod Girl, he also successfully launched a YouTube Channel that continues to blossom to new heights.  

Dr. Kortesis now has a platform to influence, inspire, and pursue his passions. Every day, we are building valuable relationships and spreading his message to the masses.

This is what he has to say about working with Mod Girl:

"I can 100% say I chose the right agency to partner with"

Mandy and the Mod Girl team have articulately spread my message in an expert and professional way, leading to opportunities that I have wanted for years. They've nourished valuable connections which have led to speaking appearances, podcast appearances, and guest panels. They continue to land numerous opportunities, foster important relationships on my behalf, and showcase my thought leadership, all of which have immense value. As a plastic surgeon, I get approached by multiple agencies every week trying to land me as a client. I can 100% say that I chose the right agency to partner with in Mod Girl Marketing, as their expertise, kindness, connections, and passion for purpose are unparalleled and refreshing. 

Want to see how partnering with Mod Girl can grow your business or personal brand? 

Mandy McEwen has been named Top 20 Female Marketer by G2 and a Top 24 B2B Marketer by LinkedIn. Mod Girl Marketing was named a top 20 digital marketing agency of 2020 by Top Marketing Agencies.com
Mandy McEwen has been named Top 20 Female Marketer by G2 and a Top 24 B2B Marketer by LinkedIn. Mod Girl Marketing was named a top 20 digital marketing agency of 2020 by Top Marketing Agencies.com
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